For several years, I was the lead creative and writer across all of the AFL's advertising. I loved doing it.
As a part of this role, I was able to work with legendary You Am I frontman (and North Melbourne tragic) Tim Rogers on a couple of AFL Finals campaigns.
The campaigns resonated strongly with the players and the public, and seeing Bulldogs legend Bob Murphy wax lyrical on the campaign for five minutes on AFL 360 was a real highlight. Then to see the campaign parodied during the Brownlow Medal telecast was even more surreal.
This is just about my favourite print ad. It never won any awards, but every word sums up how I feel about footy.