KEEPING ALIVE THE MEMORY OF THE MOST ICONIC IMAGE IN AUSTRALIAN SPORTING HISTORY
When I worked on the AFL, I noticed that 2013 was the twentieth anniversary of the iconic moment Indigenous footballer Nicky Winmar stood up to racist abuse at Victoria Park.
After years of abuse, he'd had enough, and after teaming with Indigenous St. Kilda team mate Gilbert McAdam to defeat arch rival Collingwood, he turned to the crowd, lifted his jumper, pointed to the colour of his skin and yelled, "I'm black and I'm proud!"
The moment was perfectly captured by Melbourne photographer Wayne Ludbey, and it sparked wide spread discussion about the racism that so many of our Indigenous suffer on a daily basis, not just on the footy field, but in everyday life.
So, I pitched an idea to get current day Indigenous footballers to recreate Nicky's pose, and the result was this commercial, where stars Andrew Walker, Lindsay Thomas, Patrick Ryder, and Shaun Burgoyne showed their pride in the colour of their skin. The voiceover was provided by legendary footballer (and subsequent Australian of the year) Adam Goodes- who couldn't attend the shoot because of training commitments.
Currently, I am developing a project with fellow football fanatic Aaron Tyler that should soon seen the construction of a Nicky Winmar Statue, so future generations of Australians can learn the importance of respect for all, regardless of the colour of your skin.