AN INTEGRATED, THROUGH THE LINE, 360 IDEA BEFORE INTEGRATED THROUGH THE LINE, 360 IDEAS WERE A THING
Nowadays everyone makes a two minute long case study film that shows multiple touch points, ignites social media, and saves the world, whilst recording record sales. But back in 2006, they just didn't exist. So this one for Gatorade was a bit of an innovation at the time, and even though the picture quality is low, the idea still stands up today, which is: There is so much talk about PEDs, but why no targeting of the most accessible performance enhancer of them all? Gatorade.
It was a heck of a lot of fun to make at the time, and yes, it helped Gatorade with RECORD sales, and it WON lots of AWARDS. We also set up a MYSPACE page for it, which just goes to show how long ago it was!