USING THE CAUSE OF ROAD ACCIDENTS, MOBILE PHONES, AS THE MEDIUM TO PREVENT THEM
Developed for VicRoads, the department of Road Safety, Road Mode is a new function that prevents you from being distracted by your phone whilst you drive. When you turn Road Mode on, your ring tones are deactivated on all incoming calls and SMS messages. So, when people call or text, they receive one of a series of automated text messages from your phone that educates them of the dangers of driving while on the phone.
Road Mode. Stops message. Saves lives.
It launched on the front page of Australia's biggest selling newspaper The Herald Sun, and has been downloaded by more than 40,000 Victorians.