MELBOURNE INTERNATIONAL FILM FESTIVAL - THE EMOTIONAL TRAILER
DON'T JUST SEE A FILM. FEEL IT.
How do you promote a film festival featuring films no-one has heard of, in a language other than English, starring people you’ve never heard of? By showing people how they’ll feel.
The insight was no matter what language you speak we all feel the same basic human emotions- fear, surprise, happiness, joy, sadness, and disgust. So, we literally brought this to life.
This experimental performance piece built on the 1862 study by French neurologist Guillaume-Benjamin-Amand Duchenne called “The Mechanism of Human Facial Expression”, and premiered at the Forum Theatre to a sold out audience of 600 people. It was fully booked for the entire two weeks of MIFF.
The Guardian called it the “Number 1 attraction” at the Festival, and helped achieve the biggest sales in the 64 year history of MIFF.
Awards wise, it won Gold, Silver, and Bronze at Cannes.
At AdFest it picked up a Grand Prix and two Gold, two silver and four bronze, bringing home a total of nine awards across a range of categories.
It also claimed Gold, 2 silver, and 5 bronze at Spikes, the Innovation Prize at WARC, as well as an Effie.
It was the #2 most awarded digital campaign in the world for 2016, and #12 overall, which made it the most awarded Australian campaign for the year.