MY PHILOSOPHY IS SIMPLE. BE MORE HUMAN AND MORE HUMANS WILL GIVE A SHIT.
I’m Alex Wadelton, a Melbourne-based creative consultant who helps organisations solve important business problems with human ideas people actually care about.
I work directly with leadership teams, marketing teams and purpose-led organisations to turn complex challenges into clear stories, campaigns, products, experiences and movements that create attention, trust and action.
I know many other clever writers, art directors photographers, designers, directors, producers, and art directors, who can assist in turning an idea in a brain into something powerful in reality.
MAKE HUMAN IDEAS THAT PEOPLE LOVE
Here are 10 across my career working across marketing, advertising, creative, and creative strategy that show that making ideas for humans is not only a necessity… it’s a super power.
Helped launch the Big Bash League.
It became Australia's fastest-growing sporting competition.Made a 10-min current affairs feature for a social enterprise.
Online traffic increased 65,000% overnightCreated a global campaign for Wrigley's.
Part of helping the brand become world's #1 chewing gum brand.Turned Wagon Wheels into an FMCG phenomenon.
They sold out across 7-Eleven.Created Gatorade's most successful promotion.
800,000 entries in two weeks.Created one of Australia’s most successful road safety campaigns.
Helped lower NSW’s road toll to its lowet level since World War 2.Made an Emotion Simulator for Melbourne International Film Festival.
Record ticket sales, and the world's most awarded digital campaign that year.Had my TEDx Talk “The Power of Dumb” chosen as a global editor’s pick.
One of only a few Australian talks ever with this honour.Wrote 2 books on creativity “The Right-brain Workout” 1 & 2.
Both became best-sellers in Australia, peaking in the top ten.Became the world’s #1 zip jacket musican:
Tens on millions of views globally, and appeared on national TV.