Awful, eh? That’s why I came up with the idea of the world’s first actually funny Christmas Cracker jokes for kid’s cancer charity Camp Quality. Funny because some of Australia’s best comedians wrote the jokes.
To make it a reality, we ran a pozible campaign, with the aim of raising $100,000 in six weeks. A month in and the target was met, thanks to segments on The Today Show, Sunrise, ABC News, SBS, Viceland, and the entire News Limited network, including the Daily Telegraph and Herald Sun. All with a media spend of precisely $0.
The grand total raised was a tick over $140,000 and the hope is that this is a great business case to take to a major retailer so that they are stocked for next Christmas.