With more than 3000 cases reported each year, sextortion is a growing issue, and as AI use rises, the scams are becoming even more difficult to spot. So, the idea was simple: let’s use AI not as an executional thought, but as the entire idea, and create a range of AI women exposing all the lies scammers use.
Countless prompts (and I mean COUNTLESS) were required to bring this campaign to life, but when the project is so important, the time spent fades into the background, because you know you're making something important.
Created in consultation with a range of young Aussie guys, we were able to make something that made a true impact. Because over the campaign period 37 young men reported a sexual extortion attempt directly because of what we made. It means that we have really helped some people through a very emotional and confusing time in their lives.
That's the power of creativity, a very smart client, and the power of a simple human insight, well executed.