Traveloka are one of the biggest travel paltforms in South East Asia- but they wanted to launch into the Aussie market. The human insight was simple: we’ve all gone in holidays and then the reality is nothing like the brochure. Traveloka, however, irons out all those problems and gives you the very best travel experience.
I was quite chuffed when I came up with this lovely play on words as their tagline: “Why travel mediocre, when you can Traveloka?”
The launch campaign rolled out across YouTube, TikTok, Meta and high-impact out-of-home in Sydney, Melbourne, Perth, Brisbane and the Gold Coast with creative executions including punchy, social-first videos and dynamic visuals showcasing the ease and depth of Traveloka’s offering in Southeast Asia.
The creative platform also extends into trade marketing and influencer activations throughout the year.